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In recent years, the rapid development of e-commerce, and the deep integration with the real economy, has become a new engine of China's economic development. In order to adapt to the e-commerce environment, actively accelerate the adjustment of industrial structure, and realize the transformation and upgrading of enterprises, the company sent a young team to Hangzhou to participate in the e-commerce operation training class of Zhejiang University. The training was led by the overall operation of Taobao and Tmall, systematically learning store construction, data drainage, store promotion, mobile Taobao, explosive creation, activity registration and so on. I had a preliminary understanding of Alibaba domestic website, Suning Shopping, Jingdong Mall and other platforms. During the training, we visited Alibaba headquarters and experienced the working atmosphere of Alibaba's e-commerce. Through this training, we have a new understanding and positioning of e-commerce, and our Taobao and Tmall stores have been comprehensively optimized, starting from product details, paying attention to customer experience, optimizing the store home page and details page, and reforming layer by layer to truly make it small and beautiful. Continue to strengthen the combination of theory and practice, more attentively to explore and try, speak with data, so as to make the company's e-commerce do bigger and stronger.