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Recently, by the evaluation of China agricultural products regional public brand value evaluation Committee, the 2013 "Laiwu ginger" brand value has reached 783 million yuan, becoming China's agricultural products regional public brand value ranking relatively top list brands. Laiwu ginger has a long history of cultivation and is the famous "China's hometown of ginger". As an important agricultural pillar industry, in recent years, Laihu aims to build the country's largest ginger planting, processing, trading research and development base, and constantly improve the development level of ginger industry, ginger products have developed to thousands of varieties; Ginger planting area from 1992 46,000 mu once reached 187,900 mu. Even when ginger prices were at their lowest point, the planting area remained stable at between 90,000 and 100,000 mu. With the continuous expansion of ginger area in the country and the continuous improvement of quality, Laiwu ginger industry is also facing challenges. How to play the advantage of resources, in the market competition in an invincible position? In this regard, the municipal agricultural department has taken a series of measures to enhance the ginger brand advantage. Implement the strategy of "green brand", formulate the technical regulations of ginger planting, create green pollution-free ginger, and improve the scientific and technological content and quality of ginger; Implement the strategy of "plate agriculture", take the modern agricultural demonstration zone as the starting point, plan the demonstration plate area of the three spicy industry, implement standardized management and standardized production in accordance with the mode of "enterprise + cooperative + base + farmer", and achieve the goal of making the ginger industry bigger and stronger; The implementation of the "leading drive" strategy, under the atmosphere to grasp the ginger industry leading enterprises, for the industrial development of strong bones. Under the drive of ginger enterprises and farmers and cooperatives, a large number of ginger processing leading enterprises play the role of leading the market, organizing and leading farmers, extending the industrial chain, and expanding the value-added space, so that Laiwu's ginger brand goes further and further and becomes louder.